JIMMY HUANG
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GOOGLE

GOOGLE

Project Scopes: Illustration, White Papers, Branding, Decks, Storyboarding, Animation
Industry: Marketing, Technology

 

A COLLECTION OF GOOGLE WORK

Google Marketing Platform is a unified advertising and analytics platform for smarter marketing and better results.

This page is a selection of work from my time at HH Global where I was tasked under the Google Marketing Platform umbrella. Check out the case study below.

 
 

BLOG ILLUSTRATIONS

A few illustrations designed & created for the Google Marketing Platform blog; bringing you the latest news, perspectives, and insights from Google Marketing Platform and Google Analytics products.

 
 

WHITE PAPER DOCUMENTS

A selection of pages taken from the Google GMP Solution Guide WP and Google Ads APM MO Strategy Guide.

 

PRESENTATIONS & DECKS

A selection of slides from Google’s App Summit and Think With Google Dealership Guidebook.

Google’s App Summit is global moment for Google's Apps teams to share industry insights and product roadmaps with their top app partners while the TwG Dealership Guidebook is handbook for car dealerships navigating the ever changing landscape of vehicle sales by leveraging data and insights from Google.

 
 
 
 

CASE STUDY

The Google Marketing team came to us needing a visual refresh for their global Media & Entertainment Summit.

Three initial concepts were presented to choose an overall direction for the Google Media & Entertainment Summit.

 

INITIAL CONCEPTS

Concept 1: Icons & Waves

The first concept is based off of Google’s new ‘Think With Google’ style in mind. Media and communication icons are used to represent our consumption devices while supporting colored text boxes and sound waves help reinforce the concept of communication.

Concept 2: Playbar & Shapes

The second concept is a abstract representation of media and entertainment. Using simple line drawings to invoke the idea of a media screen while basic floating shapes give off the idea of remote control buttons of ‘play', ‘stop’ and ‘record’.

Concept 3: Halftone & Gradients

The final concept plays off the abstract nature of the second concept by introducing a halftone and gradient twist to give a different look and feel than the traditional flat Google color palette.

 

WINNER WINNER

The Google Marketing team chose concept number two as the winning design. After art direction had been selected, the production work for all the requested assets began.

As this was a digital summit this year (due to the pandemic) digital overlays were a high request.

 
 

AND OF COURSE, POWERPOINT

What convention, meeting or summit would be complete without a Google Slide or Powerpoint template? None.

 

SUMMIT SUCCESS

This is what the start of the Google Media & Entertainment Summit 2020 should’ve actually looked like!

Unfortunately due to the pandemic, many in-person meetings, conventions and summits were either postponed, cancelled or moved to a digital sphere. Google’s Media & Entertainment Summit still went on albeit in front of your computer screen.