AN INVITATION TO PITCH

A visual identity pitch for the Tribeca Film Festival, aimed at increasing social engagement, reaching new audiences, inspiring employees and vetted attendees, and sparking imagination to those who’ve never before attended to buy a ticket.

Everyone has a story to tell and every cut tells a different story.

FRESH CUTS

The concept, “Fresh Cuts,” characterized the festival’s audience as multifaceted, dynamic and diverse. Film may be the foundation, but the festival is a hub presenting and expressing ingenuity. Attendees are not audiences; they are participants contributing to the experience of the week-long event.